If You’re Not Building Differently, You’re Not Building at All

Built to Collapse isn’t another business book.
It’s a reckoning.
A fictional mirror to the world of founders, investors, and executives addicted to growth — and a manifesto for those ready to build with conscience, consequence, and craft.

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From the photojournalist turned strategist turned storyteller

About the Author

Eugene Theodore is a former Procter & Gamble strategist turned master storyteller and founder of Saga Squared, the only consultancy that bridges strategy and execution through narrative.

He’s covered revolutions as a photojournalist, built brands for global giants, and now exposes the structural cracks in modern business through his debut novel.

“I wrote this book for everyone who’s tired of watching good ideas die at the altar of bad incentives.”

What You’ll Take Away

A behind-the-curtain peek at why most companies collapse long before their balance sheets do
The three invisible forces that shape every business story (and how to rewrite yours)
How to build an organization that serves, sustains, and actually matters